Marketing is a crucial step for any business to take. The way that businesses brand themselves could set the tone for not only what type of clients they are targeting but how successful their company may be in general. Small businesses are not immune to this extremely pivotal function. Especially if the business is a small startup, creating a successful marketing strategy could set a business apart from competitors in their field. However, contrary to larger businesses, a small business

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For a first time or even a seasoned business owner, finding office space in New York City can be challenging. Concerns over business needs, company size, and budget are just a few reasons why locating office space that works for you can become a stressful and long, drawn out process. Although there are several reasons to fret over office space shopping, knowing when to look is a great way to alleviate some of the worry that goes hand in hand

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The holidays are upon us and with them come gifts, fantastic food, and the highly anticipated office holiday party. Celebrating the holidays with colleagues in a relaxed setting is an excellent way to break the ice and get to know one another on a more personal level. Although this sort of setting does provide us with an opportunity to show our coworkers that we are not “all work,” if approached too carelessly then it could substantially hurt even the most

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